Sculpture DesignSelf-lighting OLED: Perfect Black, Intense Color, Infinite Contrast?9 Gen 3 AI Processor 8K with AI Picture Pro/Sound ProDolby Vision IQ and Dolby AtmoswebOS & ThinQ AI w/ Hands-Free Voice Control “LG is deeply committed to providing consumers with an outstanding viewing experience,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “With LG 8K OLED and NanoCell TVs, customers can know they are getting future-proofed products that will deliver mesmerizing picture quality regardless of the format.”LG’s comprehensive, 8K lineup will be on show during CES 2020 from January 7-10 at the company’s booth (#11100, Central Hall, Las Vegas Convention Center). Follow all of LG’s CES activities and announcements on social media using #LGCES2020. LG’s latest 8K TVs also feature upgraded performance thanks to the new ? (Alpha) 9 Gen 3 AI Processor. By leveraging deep learning technology, the 2020 lineup delivers optimized picture and sound quality for all types of content through AI-based 8K upscaling. Based on an intelligent deep learning network, AI 8K Upscaling delivers vivid and accurate 8K images by analyzing the content and applying Quad Step Noise Reduction and frequency-based Sharpness Enhancer to increase lower resolution content to near 8K perfection.The ?9 Gen 3 processor’s AI Picture Pro is capable of recognizing faces and text on screen, fine-tuning and sharpening each to produce more natural skin tones, well-defined facial features and clearer, more readable characters. What’s more, Auto Genre Selection recognizes the type of content being watched and automatically applies the ideal picture settings, guaranteeing the best image quality among four genres: movie, sports, standard and animation.LG’s AI Sound Pro analyzes and classifies the audio of content among five categories –music, movies, sports, drama or news – for clearer voices and richer, more textured background sound. Spoken words are isolated and their volume increased, making it distinctively easier for viewers to understand while background noises are identified and the scene up-mixed to virtual 5.1 surround for a heightened level of viewer immersion.